One of the key areas in business is ‘Sales & Marketing’. Now ‘sales’ is a vast subject and it has its nuances depending on the type of organization and the kind of products or services that need to be sold. There are also multiple channels for sales adopted by various industries. The target customer also plays an important role in the method adopted for sales. This program aims to provide the candidate an end to end understanding of the ‘Sales & Marketing’ process and the skills required becoming an effective sales & Marketing professional. This program shall be work integrated and will enable the participant to develop his/her sales & Marketing skills in specific industry domains using multiple channels. Specific inputs related to specific industry/sector, products & services shall also be provided before commencing the on the job training.Eligibility:
- Any Graduate
- Working professional from sales & marketing function
The Diploma in Sales Management will be conducted over a period of one year and will cover 20 credits of classroom training and 20 credits of on the job training.Examination:
Students will be assessed on project work and a written examination that will be conducted at the end of the course.Syllabus:
The diploma shall consist of five courses of which three core courses shall cover the generic sales subject. The other two courses shall be in the form of electives which shall be industry /channel specific. The three courses would be basics of sales & the sales process, selling skills & techniques, use of digital marketing for sales. In the second semester there would be industry specific electives, namely, Retail, Institutional sales, channel sales (telecom, fmcg, pharma, consumer durables ), banking, insurance and telesales.