The advent of social media has changed the way in which sales and marketing is carried out in this world today. This course shall focus on the various social media tools available for enhancing sales effectiveness as well as gathering valuable feedback.

• College Graduate/ High School Diploma
• Basic understanding of computer and Internet
• Ability to effectively communicate information and ideas
• Analytical skills
• Enthusiastic in adapting to new technology
• Demonstrates creativity and has a flair for writing

Course Duration-The course would be for a total duration of approx 120 hours and can be conducted full time, in evening classes or weekend classes.

Students will be assessed on project work and a written examination that will be conducted at the end of the course

This course will equip the participant with the tools to conduct an effective social media marketing campaign by using multiple social media platforms.

• Introduction to Social Media
• Fundamentals of Facebook, Twitter, LinkedIn
• Developing Content for web
• Reporting and analytics for social accounts
• Online PR and Brand Reputation
• Strategic Integration of Social Media into Marketing Plan
• Future Digital Trends